I help organisations solve their traffic, trust, and conversion problems through creator programs and email systems — without building a full in-house team to do it.
Book a 20-Minute Call → See what I do ↓They're not tapping into the creator audiences that would bring them qualified buyers, donors, or customers. And their email systems aren't converting the people who do show up.
The result: good attention that doesn't convert, and good work that doesn't grow as fast as it should.
These aren't separate problems. They're two halves of the same system — and fixing both together is where the real leverage is.
A creator builds trust with an audience over months or years. That trust transfers to your organisation in a single mention. Most teams receive that gift and immediately waste it with a generic email written for no one in particular. That gap is where I work.
Identifying the right creators for your category and audience — YouTubers, newsletter writers, LinkedIn voices, podcast hosts. Real names, real audiences, real fit.
Outreach, negotiation, deal structure, and ongoing relationship management. Affiliate, hybrid commission, or full integration — designed around your goals.
I go through your email experience as a new subscriber or user. Then I map exactly what's working, what's missing, and where conversions are being lost.
Building the email sequences that move new subscribers or users toward their first meaningful action — the moment that separates people who stay from people who leave.
Designing the flows that turn attention into action — donations, purchases, upgrades, or sign-ups. Use cases, social proof, and urgency that doesn't feel like pressure.
When a creator sends you traffic, they've already built trust. Custom flows that maintain that trust instead of immediately replacing it with generic messaging.
in GMV driven through email and creator campaigns.
Across consumer goods, charities, education platforms, digital products, and B2B brands — building the systems that turn audiences into revenue, donations, and customers.
Work With Me →Industries I've delivered results in
I work as a fractional lead — embedded in your team, running both sides of the creator-to-customer system so they work together.
I work with a small number of engagements at a time. If the fit is right I'll tell you quickly — and if it isn't, I'll tell you that too.
I go through your email experience and research your creator landscape. Within a week I know exactly what's working, what's missing, and what to fix first.
Creator shortlist, initial outreach, email system build. Core infrastructure first — onboarding sequence, activation emails, conversion flow.
Creator partnerships managed. Email performance reviewed monthly. What's working gets scaled. What isn't gets fixed. The system compounds over time.
If the engagement is right I'll tell you quickly. If it isn't, I'll say that too. I'm not looking to fill a retainer — I'm looking for engagements where I can move the number.
A 20-minute call is enough to know whether it's worth going further. I'll be direct either way.