Creators + Email
= Traffic, Trust
& Revenue.
I help organisations solve their traffic, trust, and conversion problems through creator programs and email systems, without building a full in-house team to do it.
Most organisations struggle with two things: getting qualified attention, and converting it once they have it.
Creators solve the first problem. Trust built through creators takes consistent exposure to develop. It does not transfer on a single post. It compounds across multiple touchpoints, which is why long-term creator partnerships consistently outperform one-off placements.
Email solves the second. For every $1 spent on email marketing, the average return is $36 to $40, making it one of the highest-ROI channels available. Automated email sequences account for just 2% of sends but drive 30% of email revenue. Most organisations are barely using what a well-built email system can do.
The real leverage is in combining both. Creators build qualified, trust-primed audiences over time. Email converts and retains them. Together, they create a compounding system that outperforms either channel on its own.
I start by assessing what you already have: any existing creator collaborations, their performance and structure, plus your full email funnel from signup to conversion. This tells us exactly where the gaps are and what to prioritise first.
Based on the audit, I build the plan. Which creator categories to target, how to structure partnerships, what email sequences to build, and in what order. Clear priorities, no busywork.
Identifying and shortlisting the right creators for your category: YouTubers, newsletter writers, LinkedIn voices, podcast hosts. Real names, real audiences, real fit. I make first contact and manage the relationship from day one.
Deal structure, negotiation, and ongoing management end-to-end. I run and manage active creator campaigns throughout the engagement, not just set things up and step back. Affiliate, hybrid commission, or full content integration, designed around your goals.
Building the sequences that do the work: onboarding, activation, conversion, and creator-specific flows. Beyond automated sequences, I also plan and run periodic campaigns throughout the year to keep your audience engaged and converting.
Monthly review of what is working across both channels. Which creators are driving revenue, not just signups. Where email is losing people. What to scale, what to fix, and what campaigns to run next.
in GMV driven through creator and email campaigns.
Across consumer brands, education platforms, digital products, SaaS, and professional services.
Work With Me →Industries I've delivered results in
Simple engagement.
Serious work.
I work as a fractional lead, embedded in your team, running both sides of the creator-to-revenue system so they work together. I work with a small number of engagements at a time. If the fit is right I will tell you quickly, and if it is not, I will tell you that too.
- Week 01Audit and diagnosis
I sign up for your product or service, track every email you send as a new user, and audit any existing creator partnerships. Within a week I know what is working, what is broken, and what to build first.
- Month 01Build the foundations
Creator shortlist, initial outreach, email system build. Core infrastructure first: onboarding sequence, activation emails, and conversion flow.
- OngoingRun and optimise
Creator partnerships managed. Campaigns planned and executed. Email performance reviewed monthly. What works gets scaled. What does not gets fixed.
- AlwaysHonest about fit
If the engagement is right I will tell you quickly. If it is not, I will say that too. I am not looking to fill a retainer. I am looking for engagements where I can move the number.
A decade building the systems that connect creator audiences to revenue.
I am Gbenga, a creator and email specialist with over ten years of experience building the programs and systems that turn audiences into paying customers.
I have run creator programs and email campaigns for consumer brands, education platforms, digital products, SaaS companies, and professional services organisations. Before going fractional, I co-founded Plaqad, an influencer marketplace and agency where I built creator campaigns for brands including Heineken, Pepsi, MTN, and Nickelodeon across African markets.
My edge is doing both sides. Most specialists focus on creators or email. I build the full system: from the creator partnerships that bring qualified attention, to the email flows that convert it. That combination is where the real ROI lives.
Most organisations know they are leaving revenue on the table. The system to fix it is what is missing.
The traffic exists. The audience is there. What is missing is a system that connects creator trust to email conversion and compounds over time. That is exactly what I build.